Les Potter |
Accredited Business Communicator Lester R. Potter, an MBA, is
Visiting Instructor in the Department of Mass Communication and
Communication Studies at Towson University, Maryland. He is a
candidate for a doctorate in Instructional Technology at Towson.
In 1998, Potter founded LES POTTER INCORPORATED, an
international consultancy helping organizations use
communication as a strategic management tool to boost
organizational effectiveness. For over 30 years, Les Potter has
improved business operation with innovative, results-oriented
interventions. He draws on successful experience in
organizational communication management, strategic and
marketing planning, and human resources and project
management to solve clients' problems.
Potter was named a Fellow of the International Association of
Business Communicators (IABC), this professional association's
highest honor. He is also a past chairman of IABC. His manual on
strategic communication planning, The Communication Plan: The
Heart of Strategic Communication, Third Edition, is IABC's
all-time best seller.
Visiting Instructor in the Department of Mass Communication and
Communication Studies at Towson University, Maryland. He is a
candidate for a doctorate in Instructional Technology at Towson.
In 1998, Potter founded LES POTTER INCORPORATED, an
international consultancy helping organizations use
communication as a strategic management tool to boost
organizational effectiveness. For over 30 years, Les Potter has
improved business operation with innovative, results-oriented
interventions. He draws on successful experience in
organizational communication management, strategic and
marketing planning, and human resources and project
management to solve clients' problems.
Potter was named a Fellow of the International Association of
Business Communicators (IABC), this professional association's
highest honor. He is also a past chairman of IABC. His manual on
strategic communication planning, The Communication Plan: The
Heart of Strategic Communication, Third Edition, is IABC's
all-time best seller.
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Be sure to visit Les Potter's blog, More With Les Les blogs on strategic communication/public relations and integrated marketing communication, plus life in general. |
Les Potter is a Visiting Instructor in
the Mass Communication
department, PR Track, at Towson
University. He is also Faculty
Advisor for the PR Group,
comprised PRSSA and IABC student
members.
the Mass Communication
department, PR Track, at Towson
University. He is also Faculty
Advisor for the PR Group,
comprised PRSSA and IABC student
members.
| ~~~~~~~~~~~~~ Now Available! The completely revised Third Edition of Les Potter's manual on strategic communication planning. Contact International Association of Business Communicators |
